Medical marijuana and its impact on the mind, body and society Term Paper

Medical marijuana and its impact on the mind, body and society - Term Paper Example Batalla et al. (2013) and Greenwell (2012), however, asserted the negative effects of cannabis on both adolescent and adult brains. This paper is not concerned of marijuana legalization, as it assumes that the main context is that it is used in states where medical marijuana consumption is allowed. The emphasis is on cannabis’ potential effects on users and society. Medical marijuana can help some people deal with chronic pain, but it should not be widely used because it can have negative effects on the brain, which can lead to mental, academic, and social problems. Technical Overview Marijuana, also called cannabis, pertains to preparing plants that are members of the family Cannabaceae, the genus Cannabis, and the species Cannabis sativa that produce psychoactive effects (Greenwell, 2012, p.68). Marijuana has around 70 psychoactive compounds or â€Å"cannabinoids,† which include tetrahydrocannabinol (THC) that creates many of marijuana’s psychological and physi cal effects, and its content is usually connected to the potency of marijuana (Batalla et al., 2013, p.2). The part of the plants used are the flowering tops, leaves, and stalks of mature female plans, although the resinous extracts (hash) of marijuana are also used as medicine (Greenwell, 2012, p.68). ... At present, medical marijuana is used to treat chronic pain for patients with cancer, multiple sclerosis, and nerve pain, as well as depression, nausea, and vomiting (Greenwell, 2012, p.68; Martin-Sanchez, Furukawa, Taylor, & Martin, 2009, p.1353). Impacts of Medical Marijuana on Mind, Body, and Society Though some patients attested the importance of marijuana to treating symptoms or their illnesses, most studies agreed that the impact of marijuana on the human brain is under-researched enough for doctors and patients to be cautious of its widespread applications (Batalla et al., 2013; Blakemore, 2013; Block, 1996). Batalla et al. (2013) and Blakemore (2013) are highly concerned of how marijuana affects adolescent brains, especially when they are in their development stages, while Batalla et al. (2013), Block (1996), and Rapp (2013) are alarmed of the effects of long-term cannabis use on adult brains and behaviors. Batalla et al. (2013) conducted a systematic review on 43 structural and functional imaging studies on adolescent and adult chronic cannabis users, wherein these studies have matched control groups included. They defined chronic marijuana users as those who use cannabis a number of times a week and have done so for at a minimum of two years (p.2). Their findings showed that for the few studies that focused on adolescents, imaging showed structural and functional changes in their brains, where gender may have a role in these changes (Batalla et al., 2013, p.13). They stressed that adolescent female cannabis users may be at higher risk for cannabis-stimulated morphological impacts (Batalla et al., 2013, p.13). Blakemore (2013) also reviewed a study on cannabis use for adolescent brains

How Ethnic Groups Can Be Unified Essay Example for Free

How Ethnic Groups Can Be Unified Essay I would like to believe that I grew up very diversely. I attend an all foreign language program that was housed in my elementary / middle school and my mom allowed me to attend the Japanese classes up until the three grade when the program received funding for their own school. However, while I was in the program I was able to interact with a many different ethnic groups and because of my age and the fact that my mother raised me to be open-minded and well rounded I didn’t see a difference between myself and the other children in the class, in fact at the time I remember having a Mexican boyfriend and an Asian best friend. Because of my past I believe all ethnic groups can be unified if everyone can accept the fact that everyone is different and embrace everyone for their difference. The act of not liking someone because they are different is a learned behavior and children typical are learning this behavior from the adults around them and society views on that group of people. A simple and easy to understand example of how people are taught now to like each other is showed in most movies that make any reference to slavery. There is always a part of the movie where two little children, one being white and the other black, start out great friends but as time goes on they learn that they can’t be friends or date because one person is black and the other is white. I’d be naà ¯ve to think that in my generation ethnic group unity will happen. 9-11 the US unified as a nation but we still had a negative view on one ethnic group for the actions of a individuals of that group. To this day I still know people who don’t care for Muslims as a whole because of 9-11. I do believe that things have gotten better over the year but only in some regions of the world. All I can do is raise my children the way that I was raised and hope that they treat everyone with respect no matter their ethnic background.

Tourism in the Algarve: History and Sustainable Development

Tourism in the Algarve: History and Sustainable Development Introduction The Algarve is the southernmost province of Portugal and has gained a reputation in recent years as a popular tourist destination. Visitors now flock to the region each year in order to sample the agreeable climate, landscape and culture. A plethora of modern amusement parks, leisure facilities and golf courses await the prospective tourist and offer an impressive array of activities to chose from. The tourist industry has been growing steadily in the Algarve since the 1960s, and over 4,5 million arrivals were recorded at Faro international airport in 2003. Indeed, when one considers that in 1960 only 353,000 foreign tourists visited the province, one could easily refer to the recent developments as a veritable ‘tourist boom.’[1] Such a surge in activity has naturally provided a great deal of economic benefit at a local and national level. As Boniface and Cooper have noted, tourism is now a fundamental component of the Portuguese economy and accounts for 8 per cent of GDP.[2] However, the rapid expansion of tourist development on the coastal areas of the Algarve has raised serious concerns regarding the environmental impact of the industry. Many commentators are now questioning the sustainability of tourism and other commercial projects throughout the province. Indeed, as well as environmental considerations, the prospect of an increasingly competitive internationa l tourist market also exacerbates anxiety. Thus, will it be possible to maintain the thriving tourist sector and sustain commercial development in the Algarve? The Geography of the Algarve The climate of the Algarve is highly conducive to the tourist and leisure industries. Temperatures range from a comfortable 15 °C in January to a peak of 28 °C in July. Average rainfall is only 1mm in July, whilst during the winter period it rises to 70mm.[3] Tourist numbers peak during the summer months of June to August but the mildness of the winter months has permitted entrepreneurs with the opportunity to promote all year round tourism. The province spans 160 km from the Atlantic Ocean in the west to the Spanish border in the east, and extends for 30 to 40 km inland from the southern coast.[4] Over 300 km of coastline boasts some of the finest beaches in Europe. Wuerpel has divided the province into three distinct areas, these are the mountainous, hilly and lower heterogeneous zones.[5] The mountainous region is sparsely populated and the stony soils in many areas are restrictive to agricultural practices. However, the higher rainfall and more agreeable bed rock of Serra de Monchique in the west provide excellent mountain pastures. The highest peak in the Algarve (Foia) is located in this range and at 902 metres has become something of a tourist attraction. The hilly central region which forms a ‘crescent’ shape between the mountains and the coastline is named the ‘Barrocal’ by the local peoples. The fine terra-rosa soils of this zone support the orange, almond and fig orchards of the province, as well as the vineyards and olive crops. This area represents the true ‘garden of the Algarve’ and the small villages, which have maintained much of their traditional character, are to be found here.[6] Tourist operators have begun to promote the cultural heritage of these settlements and encourage visits further inland. The coastal vicinity forms Weurpel’s lower Heterogeneous zone, and it is this area which has experienced the most pressure from recent developments in the tourist and leisure industries. The geography of the coastline can be readily divided into two separate sections east and west of the town of Faro, which is the largest settlement in the province and serves as the administrative centre. Picturesque bays, grottoes, coves and outcrops are evident to the west, whilst to the east the coast is flatter with sandy offshore islets (ilhas) and mud flats. Ellingham, Fisher and Kenyon have highlighted that most tourist development seems to have taken place between Faro and the town of Albufeira. They speak of the ‘Mediterranean style suburbia’ and ‘endless villa complexes’ which now dominate this stretch of coastline.[7] The resident population of the Algarve is approximately 350,000. However, the influx of tourists, time-share owners, second home residents and seasonal workers, during the months of June to September, ensures a considerably larger summer population. Tourism is the major industry of the province and represents almost 70% of economic activity. The agricultural and fishing industries continue to play their role despite the recent tourist boom. Portugal is also one of the world’s leading exporters of cork and the cork oak trees of the Algarve are a lucrative source of this product. The History of Tourism in the Algarve The Algarve’s rise to become the ‘tourist Mecca of Portugal’[8] has been relatively recent. Wuerpel has noted that the province was always a ‘fundamentally quiet and remote region’[9] situated on the periphery of continental Europe. Ancient Roman ruins may be observed throughout the region, and the ancient fortified city of Silves is testimony to the influence of Moorish civilisation. The restoration of the town of Sagres, which was developed by Henry the Navigator in the 15th century as an important naval centre, now serves as a tourist attraction. However, as Kaplan has highlighted ‘the Algarve is not rich in historical monuments.’[10] This is partly due to the deleterious earthquake of 1755 which destroyed many of the ancient sites of antiquity. Wuerpel has commended the province for its unique character by noting that ‘the region has remained singularly distinctive, more Mediterranean than Atlantic, more African than European.â €™[11] Visits to the Algarve, before the coming of the railway in the late 19th century, were mainly restricted to the health spas of the upland region, such as Caldas de Monchique which dates from the 17th century. Communications between Lisbon and the Algarve were poor and consisted of crude mule trails. In 1889 a railroad arrived in Faro and a gradual east/west expansion of the line continued into the 20th century. The 1898 edition of Baedeker’s guide book of Spain and Portugal only speaks of the small towns of Faro and Loue, which were by then accessible by train. However, by the 1908 edition the author is more revealing when he states that ‘most travellers will scarcely find it worthwhile to visit South Portugal’ and adds, ‘the towns contain nothing of much interest while the places on the coast resemble large fishing villages.’[12] Indeed, prior to the second world war Portugal was an unfashionable resort and tourism remained a peripheral industry. In the 1930s only 36,000 tourists were visiting the country on an annual basis compared to over 5 million who visited the more well-known resorts of Italy.[13] As Andrew Holden has explained, ‘since the 1950s there has been a rapid increase in the demand in western societies for people to travel internationally and visit a variety of different destinations.’[14] The post-war economic boom and subsequent rise in disposable income levels now permits more and more people with the opportunity to travel. Since the 1960s Portugal has benefited economically from the influx of tourists and the coming of mass tourism. Improved communication links, such as the international airport near Faro which was opened in 1965, have boosted the performance of the tourist and leisure sectors considerably. Tourist numbers have exhibited an almost continuous upward trend since the 1950s, save for a slight downturn in the 1970s after the April Revolution. Sustainable Development The notion of ‘sustainable development’ has been promoted by agencies at a local, national and international level since the 1980s. An increased awareness of the finite nature of natural resources within the modern global economy has dramatically altered the decision making process. Holden has noted that the concept of conservation can be traced back to the mid-nineteenth century but that the principles of ‘sustainable development’ have evolved rapidly in recent years. The publication of the Brundtland Report in 1987 and the promotion of the United Nation’s Agenda 21 programme by governments throughout the world have assisted in the solidification of the concept. However, Holden is quick to emphasise that ‘sustainable development is not concerned with the preservation of the physical environment but with its development on sustainable principles.’[15] In essence, sustainable development seeks to obtain a state of equilibrium between econo mical, political, cultural, social and environmental interests within a particular area. Developers should be allowed to promote new projects provided the local population benefits and environmental regulations are observed. The Brundtland report acknowledged that such development is necessary in order to alleviate poverty and reduce migration from disadvantaged regions. However, many commentators have criticised the concept of sustainability due to its ambiguity. Some feel that the principle of agencies, who often hold opposing interests, functioning in a state of equilibrium is idealistic and not practical. Sustainable Development in the Algarve The Portuguese have been determined not to overdevelop their tourist regions and emulate mistakes made by their Spanish neighbours in regions such as the Costa del Sol. Traditionally the industry has attempted to orientate itself towards the upper end of the market and avoid the deleterious effects of mass tourism. Prior to the April Revolution the government promoted tourist development in the Algarve and generous state subsidies were provided for the province. Strict design restrictions were placed on building projects as the authorities attempted to maintain the distinctive Moorish characteristics of the region. However, since the 1970s commentators such as Kaplan have been critical of ‘uncontrolled development’ and how too many developments ‘bear the marks of speculation and indifference to the shape, the feel, the colour of the land.’[16] De La Cal has also drawn attention to the ‘resulting hodge-podge of uncontrolled building’ which exists on the coastline west of Faro and may threaten to scare off many potential visitors who dislike crowded beaches and urban environments.[17] Indeed, by the 1980s many felt that the Algarve was in danger of becoming a victim of its own success and that the environmental impact of the new industry would have to be con trolled. The Portuguese government had identified 75 sites which were to be designated as protected areas as early as 1973. The Algarve hosted 8 of these sites and a culture of conservation has since been cultivated in the province. Nature reserves such as the Parque Natural do Sudouste and zones of restricted development have now been established in order to maintain the unique environment. The Plano Nacional de Turismo (1986-89) sought to develop the tourist industry in the Algarve but identified that the natural environment and traditions of the province should be maintained. The government has attempted to realise these objectives through rural tourist programmes, like in north-eastern Algarve, which has suffered from severe depopulation since the 1950s. Tourists are now encouraged to visit the villages of the interior and sample the unique culture. Controlled eco-tourism to the east of Faro and on the western Atlantic coast is intended to generate new sources of income whilst protecting wildlife and fauna. Critics of the National Plan include Lewis and Williams, who believe that economic considerations shall always take precedence in a disadvantaged region such as the Algarve, and that increased environmental and cultural degradation is inevitable.[18] Kaplan insists that the environment is merely a secondary consideration and that ‘money is arbiter’ but concedes that the beaches of the Algarve are extremely clean.[19] The World Travel and Tourism Council (WTTC) have recently assessed the impact of tourism on the economy in the Algarve. They have concluded that the Algarve has the potential to be ‘one of Europe’s most sought after tourism destinations’ and that the province’s unique environment, heritage and culture remain largely ‘untapped.’[21] The organisation has provided a range of recommendations in order to ensure sustainable development in the region. The council suggest that leisure park facilities, such as the Aqualine theme park near Altura, should be encouraged and promoted in order to attract clientele on a year round basis. They have discovered that such facilities are popular with visitors from Portugal and neighbouring Spain. Such a localised customer base would naturally contribute greatly to the sustainability of the Algarve’s economy. However, the council concedes that Spanish tourists tend to stay for a short period and thus, spend less than northern European and American visitors. The development of ‘golf tourism’ in the region also provides the possibility of employment out with the summer peak. The agreeable climate and excellent golfing facilities of the Algarve have the potential to attract visitors during autumn and winter. The organisation has also identified the threat posed by new low-budget resorts in eastern Europe. They insist that market and product diversification is now imperative in order to maintain a thriving economy. By targeting senior travellers in northern Europe and by promoting top quality retirement accommodation in the province, the council believes that the Algarve can reduce its dependency on large scale tourist operators. This is also consistent with the Portuguese orientation towards the more exclusive end of the market. However, the council are concerned that building restrictions on the coast may be hindering development in the region and the sustainability of the tourist industry. They highlight that there is a shor tage of high quality accommodation and that it is now over 7 years since the last five star hotel development.[21] Lewis and Williams have noted the over dependency of the Algarve on visitors from the United Kingdom and how they accounted for 35% of tourists by the late 1980s.[22] The WTTC have also warned against this trend towards a dependency on the British, Dutch and German markets and recommends promotion in other potential markets. Williams and Shaw have identified that North American tourists tend to spend more during visits and it is hoped that many will be attracted to the new golfing facilities. Studies of Alpine ski resorts in France have shown that the tourist industry is more sustainable within a region if local investment and participation in the industry is permitted and encouraged. Local people tend to be more respective of the environment and conduct business in a sustainable fashion. The recent international investment in the Algarve may have been beneficial in the short term but an over dependency on foreign investment may have negative consequences. Multi-national corporations may relocate as hastily as they locate in a locality due to international market fluctuations and erratic trends in the tourist industry. Kaplan noted that ‘foreigners are investing in the land, in commerce, in tourism, in the future of Portugal at record breaking levels.’[23] However, the recent promotion of more inland cultural tourist pursuits such as wine tasting and craft fairs is encouraging. Conclusion The Algarve represents a typical tourist resort experiencing a range of conflicting interests. There are those who value the aesthetic elements of the province, such as Ellingham, Fisher and Kenyon, who complain that the ‘development and crowds overwhelm the charms that made the Algarve popular in the first place.’[24] There are also conservationists like Gordon Sillence, of the European Network for Sustainable Tourism Development, who warns of the depletion of the local ecosystem, forest and habitat of the Iberian lynx. Through impact assessment Sillence and many others are anxious about the continued level of development in the province and believe that the public authorities should do more to protect the environment. Local people and the many Portuguese who arrive in the Algarve during the summer months to work in the service sector may feel that tourism is an essential and positive factor. The WTTC also espouse this view and feel that more should be done to encourage sustainable economic development in the region. They believe that environmental protection may in fact be hindering economic sustainability. The European Union has looked favourably upon the expansion of the Portuguese tourist industry since the nation’s ascension to the Union in 1985. EU funds greatly assisted the development of infrastructure throughout the south of Portugal and galvanised the tourist sector. However, commentators have warned that since the ascension of the new eastern member states, EU funding for the Algarve will decline considerably. Clearly the Algarve is now at a crossroads in its quest for sustainable development. The WTTC have recommended that the government prepare a comprehensive plan in order to further develop the economy of the region. The organisation has also noted that the Algarve boasts some of the most beautiful and undamaged coastline in all of Europe, unlike its Spanish neighbours. Such a positive environmental factor, as well as the agreeable climate, will surely be of paramount importance as the Algarve attempts to target new tourist markets and diversify its economy in the years to come. Bibliography ANDERSON, B. ANDERSON, E. Algarve Landmark Visitor’s Guide, Landmark, 2001,  Pages: 9-10, 103 BONIFACE, B. COOPER, C. Worldwide Destinations: The Geography of Travel and Tourism, Elsevier Butterworth, Heinemann, 2005,  Pages: 228-230 DE LA CUL, M. Portugal, Collins, 1988,  Pages: 327-340 ELLINGHAM, M. FISHER, J, KENYON, G The Rough Guide to Portugal, Penguin, 2002,  Pages: iv-x, 509-572 HOLDEN, A. Environment and Tourism, Routledge, 2000,  Pages: 161-182 KAPLAN, M. The Portuguese: Land and Its People, Penguin, 1988,  Pages: 23-24, 178-179 MABBERLEY, D J. PLACITO, P J. Algarve Plants and Landscape: Passing Tradition and Ecological Change, Oxford University Press, 1993,  Pages: 219-243 MAGONE, J M. The Developing Place of Portugal in the European Union, Transaction Publishers, 2004,  Pages: 85-100 WILLIAMS, A M. SHAW, G. Tourism and Economic Development: Western European Experiences, John Wiley and Sons Ltd, 1991,  Pages: 107-129 WORLD TRAVEL AND TOURISM COUNCIL. The Algarve: The Impact of Travel and Tourism on Jobs and the Economy, World Travel and Tourism Council, 2003,  Pages: 1-31 WUERPEL, C. The Algarve: Province of Portugal, David and Charles Inc, 1974,  Pages: 15-43, 162-169 Footnotes [1] A M Williams, G Shaw, Tourism and Economic Development: Western European Experiences, John Wiley and Sons, Second Edition, 1991) 108 [2] B Boniface, C Cooper, Worldwide Destinations: The Geography of Travel and Tourism, Elsevier Butterworth-Heinemann, Fourth Edition, 2005) 227 [3] M Ellinghman, J Fisher, G Kenyon, The Rough Guide to Portugal, Penguin, 2002) xi [4] B and E Anderson, Algarve: Landmark Visitors Guide, Landmark, 2001) 9 [5] C Wuerpel, The Algarve: Province of Portugal, David and charles Inc, 1974) 29 [6] B and E Anderson) 10 [7] M Ellinghman, J Fisher, G Kenyon, The Rough Guide to Portugal, Penguin, 2002) 509 [8] M De La Cal, Portugal, Collins, 1988) 327 [9] C Wuerpel) 16 [10] M Kaplan, The Portuguese: The Land and its People, Penguin, 1988) 178 [11] Wuerpel) 21 [12] D J Mabberly, P J Placito, Algarve Plants and Landscape: Passing Tradition and Ecological Change, Oxford, 1993) 236 [13] D J Mabberley, P J Placito) 234 [14] A Holden, Environment and Tourism, Routledge, 2000) 1 [15] A Holden) 165 [16] M Kaplan, The Portuguese: The Land and its People, Penguin, 1988) 178 [17] M De La Cal) 327 [18] A M Williams, G Shaw) 127 [19] M Kaplan) 179 [21] The World Travel and Tourism Council, The Algarve: The Impact of Travel and Tourism on Jobs and the Economy, 2003) 4 [21] World Travel and Tourism Council) 16 [22] A M Williams, G Shaw) 113 [23] M Kaplan) 24 [24] M Ellingham, J Fisher, G Kenyon) 509

Wet Seal :: essays research papers fc

Wet Seal started as a bikini shack in Newport Beach, CA in 1962. By the mid 1980’s they were known for offering trendy clothes to the most fashionable customers in Orange County. Wet Seal sold the right merchandise at the right time, and by 1995 they had enough capitol to buy 237 Contempo Casual stores from the Neiman Marcus Group.   Ã‚  Ã‚  Ã‚  Ã‚  When Wet Seal went public in 1996 they realized they needed a marketplace for 20-35 year old females with a more contemporary look. With that thought, then CEO, Kathy Bronstein, created Arden B. The venue was named after her daughter. Also in 2001, Wet Seal Inc., felt the need for a venue just for the â€Å"tween market,† girls five to 12 years old. They bought out 18 Zutopia store units from Gymboree, Inc. The store also expanded in 2001 by buying a majority of the Contempo Casual stores, and later merged web sites with Contempo Casuals that created one of the largest junior driven sites in the country.   Ã‚  Ã‚  Ã‚  Ã‚  As like every retail organization, Wet Seal Inc., has seen the best and worst during their years in business. With the 9/11 tragedy and other natural disasters, the nation’s economy had seen better days. Wet Seal Inc. stuck it out with Kathy Bronstein behind the wheel, and in late 2001 sales increased into the double digits, and stock was up 61% for the year. A vendor partner stated, â€Å" She’s one of the greatest merchants I know in the industry...she lives, eats, and breathes this junior business.†   Ã‚  Ã‚  Ã‚  Ã‚  After two years of plummeting sales, and comments that they’ve â€Å"lost touch with the thrifty, fashion obsessed teens,† Wet Seal Inc. hired a new chief executive, Peter Whitford.   Ã‚  Ã‚  Ã‚  Ã‚  Peter Whitford was the former president of Walt Disney’s Disney Store operations. He also brought a talented team with him that included fashion designer, Victor Alfaro, and a teen-marketing expert, Anne Kallin Zehren. To get good output for their new line, Zehren came up with an idea to hire 11 stylizers to speak freely about Wet Seal fashions. â€Å"We’re having fashionable teens help us out,† Zehren states, and also adding that she hoped to recruit 50 stylizers by the end of the year. The stylizers are supposed to appear in ads, and add more appeal to the new clothing line.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Marketing experts agreed with the idea of hiring every day girls as fashion muses, but they also stated that Wet Seal has to be really committed to this new idea.

Why Did the Vikings Invade England?

During the 700’s, the Vikings began to raid English monasteries and churches to trade and sell. The Anglo-Saxons at the time had never seen such merciless men. In the Anglo-Saxon chronicles, the Vikings are described as ‘sea-borne pagans’, as all of the Vikings came on huge war-ships from what we would now refer to as Scandinavia. The Vikings had originally come from Sweden, Denmark and Norway, and they were certainly very vicious people. The first raids came in the late 700’s, and began as just bloody, frightening raids.The first recorded were of unprotected monasteries on the south coast of England- Lindisfarne, in 793; Jarrow, in 794; and Iona, in 795. And although these raids were terrifying for the Anglo-Saxons, they were yet unaware of the blood-shed and fear to come†¦ In 835, Kent was attacked, and no stone was left unturned in the Vikings’ search for valuable treasure. Everything was a mess and the Saxons were panicking, but this Kentish raid unexpectedly lead to a full-scale invasion 30 years later. By the 840s, the Vikings were heavily involved in over-seas trading and raiding, and had travelled all over most of Europe.But this, it would seem, was not enough. The land in Scandinavia could not suffice to feed the over-populated region, whereas the land in England was healthy, and ready to be used- or stolen. The Vikings would have known where the majority of the unprotected churches and monasteries were in Europe and Russia, and they used this to their advantage. Casual raids became expected by the 850s and eventually converted to huge invasions and settlements, which of course would mean England. By 860, the Vikings were settled in Britain- arriving in hundreds and thousands from the two main routes they used to raid and invade†¦

Customer Service Essays

Customer Service Essays Customer Service Essay Customer Service Essay Customer Service BY KellYMsmith03 Customers are very important to any company. Without customers companies would not be successful and have no future or success. Having a good relationship with each customer that enters into your company is very important. Having good communication is important when dealing with different people who are related within your company. Customer satisfaction is very significant. It measures how the products and services supplied by a company meet the customers satisfaction. It is good to have positive feedback from customers and to be able to give them the hance to tell you how they feel about the company and also what can be fixed or what they really enjoyed. Knowing what people think about your business can help to be able to have a better business and work on different things that can be different. Customer loyalty is a great quality to have within a business. Customer loyalty is having the right attraction to customers, getting them to purchase from you, purchase often and also even being able to bring you more customers. You can build customer loyalty. I think it is important to keep in touch with your customers are how appreciation to each customer in ways that will be beneficial to them, knowing what they like and showing that you care about what they like. It is also important to treat your employees well and In return they will treat your customers well. Truly being able to care about them and proving to them that they are more than Just another purchase from them. Make their experience within your company more happy and Joyful. I think it is very important to treat people like you would like to be treated. There is however a difference between customer service and customer loyalty. Having loyal customers is what could make or break your company. Having good customer service is what gives customers the incentive to be loyal to your business. Having a good satisfaction from a company is what makes me want to return to that business and what will help me to be able to recommend the business to others. I think each business should stop and think about how they feel when they enter a business and how they would like to be treated. From their feelings they should treat their customers the way they would want. I also think it is important for companies to make each customer feel individual and show them how they appreciate them.